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GM Core / Chapter 2: Building Games / Campaign Structure

Changing the World

Source GM Core pg. 66 2.0
As the group moves through the campaign, the events of their adventures and downtime should change the world around them. Show this through the responses the characters get from other people, the scenery they see around them, and their environment. You might be able to anticipate some changes, but most will come up in play and require you to make adjustments later on.

Power Level

Source GM Core pg. 66 2.0
As the game progresses, the power level of the PCs and their foes increases. Going up in level brings new, stronger abilities into the game, and likewise, adventures bring in new monsters with commensurate capabilities. Higher-level adventures should present new challenges appropriate to the PCs’ abilities, such as areas that can be accessed with flight at 7th level or higher. Beyond just the rules, PCs should elicit different reactions from the people they meet as their reputation spreads and they exhibit abilities beyond what most people have ever seen.