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There is a Legacy version here.

Merchant

Small settlements can typically support one or two generalist merchants, and larger cities house multiple specialists—experts in one type of product. Merchants range from vendors hustling in the public square to wealthy tycoons running entire commercial organizations. A merchant might have an additional Lore skill about a specific category of item (such as jewelry or magic weapons), with a skill modifier equal to their Mercantile Lore.

Recall Knowledge - Humanoid (Society): DC 13
Unspecific Lore: DC 11
Specific Lore: DC 8

Elite | Normal | Weak
Proficiency without Level

MerchantCreature -1

Medium Human Humanoid 
Source NPC Core pg. 8
Perception +6
Languages Common
Skills Deception +10, Diplomacy +12, Mercantile Lore +12, Performance +8, Society +8
Str +2, Dex +0, Con -1, Int +2, Wis +2, Cha +3
Sales Specialist For encounters involving negotiation or mercantile skill, a merchant is a 4th-level challenge.
Appraising Eye The merchant can use Mercantile Lore to Recall Knowledge about items, including determining their value. They can also attempt to Identify Magic using Mercantile Lore and can do so without first knowing whether the item is magical.
Items club, padded armor
AC 13; Fort +1, Ref +2, Will +10
HP 7
Speed 25 feet
Melee [one-action] club +4 [-1/-6], Damage 1d6+2 bludgeoningMelee [one-action] fist +4 [+0/-4] (agile, nonlethal, unarmed), Damage 1d4+2 bludgeoningRanged [one-action] club +4 [-1/-6] (thrown 10 feet), Damage 1d6+2 bludgeoning

All Monsters in "Artisan"

NameLevel
Apprentice-1
Guildmaster8
Merchant-1
Smith3

Artisan

Source NPC Core pg. 8
Expertise is forged through years of effort and often tedious work. Artisans are masters of their craft, able to create works both practical and beautiful.

Sidebar - Related Creatures Crossover Ancestry NPCs

Several of the NPCs elsewhere in NPC Core can fit well in this group: Dwarf smith (level 0), forlorn artist (level 2), goblin chef (level 1), halfling head chef (level 2), tengu bladesmith (level 6)

Sidebar - Advice and Rules Don't Split The Party

All artisans should have a right to organize and negotiate with their employer over the terms and conditions of their employment. This includes their right to distribute literature, wear union symbols or crests, and discuss the union with coworkers during non-work hours in such places as tool rooms and work studios. Union organizers gain the Union Organizer adjustment.

Sidebar - Additional Lore Impending Meet-Cute Scenarios

Artisan and trades districts are the perfect place to meet new people and maybe even find love. The more different a pair of neighboring shops are, the greater the chance of interesting interactions between their patrons and proprietors. Consider a bakery directly across the street from a machinist's workshop or a florist next door to a tattoo parlor.