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Chapter 1: Gamemastery Basics / Campaign Structure / Rewards / Treasure

Selling Items

Source Gamemastery Guide pg. 38
The PCs’ ability to sell items plays a big part in their ability to equip themselves how they want. It’s expected that a Pathfinder campaign strives for some amount of verisimilitude—that PCs can’t find a buyer for every item, especially if they’re selling multiple copies of the same thing. Players should not have the expectation that they can sell whatever they want whenever they want. They might be unable to sell items that wouldn’t be in demand, have to take a lower percentage, or have trouble selling items in places without massive wealth.

If you don’t want to deal with that level of detail, you can choose to make selling items more abstract, allowing the PCs to sell anything for half Price essentially at any time. Since this makes it far easier for PCs to outfit themselves how they want, they might be more powerful.